Put your ezine subscribers work. Remind readers to share the wealth. The return on reader-distributed content is a powerful, authentic, and organic means to grow your mailing lists. Suggestion 1: Include easy sign-up instructions for those who receive your ezine via viral marketing methods. ‘Get Your Own Copy of _________’, with a link to your squeeze (landing) or opt-in page will do the trick. Continue reading eZine Reason 3: It’s Viral, Baby, Yeah!
Publish landing — squeeze — pages. On a landing page, potential subscribers can convert interest to action by entering an email in exchange for a download of premium content. A dedicated web page helps potentials focus on the offer and boosts conversions. Continue reading Tip 11: Hold Me, Squeeze Me (Never Leave Me!)
Display testimonials on your squeeze page. Reading positive engagements between members of your company and satisfied customers, helps to establish a potential subscriber’s trust in your business, and in you. Social currency as valuable as anything bankable. Testimonials often increase the likelihood that visitor will heed the call to action, enter an email address, and benefit from your content. Continue reading Tip 13: Landing Page Testimonials
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