Use your ezines to stay in touch with prospects and customers. Readership must be encouraged to comment on your articles and offers. Incorporate short polls and surveys; include a ‘Letters to the Editor’ column. Reader responses provide you with opportunities to fine tune content, target marketing efforts, and expand product lines. Frequent engagement is also great for relationship building. Suggestion 1: Consider developing 1 ezine … Continue reading eZine Reason #6: Feedback